Kevin Orth

Kevin Orth is an accomplished sales and customer experience leader with extensive experience in the lighting and water solutions industries. Currently serving as Vice President of Sales at Cree Lighting since January 2024, Kevin previously held roles such as Senior Director of Customer Experience at Zurn Elkay Water Solutions and Vice President of Customer Experience at Cree Lighting, where leadership encompassed a diverse team focused on technical support and customer service. Prior experience includes managing sales teams and strategic initiatives at Cree and Ruud Lighting, with significant contributions to revenue growth and market expansion across commercial, industrial, and petroleum sectors. Kevin holds a BA from the University of Wisconsin-Madison and an Executive MBA from the Lubar College of Business.