Creed
Corne Krige (MBA) is currently serving as the Head of Finance Operations & Projects at Creed. Previously, Corne founded Geckosportz, a golf apparel company. With a background in interim leadership, change management, and finance transformation, Corne has held various senior roles at companies like Undercover Consulting, Lipton Teas and Infusions, PizzaExpress, Lindt & Sprüngli, Upfield, and Pentland Brands. Corne's expertise includes business analysis, strategy development, commercial development, and system transformation. With an MBA from the University of Cumbria and a Bachelor of Commerce from the University of South Africa, Corne has a strong educational background to support their extensive professional experience.
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Creed
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Creed has created a legacy of unrivalled scents treasured by perfume connoisseurs and all admirers of quality, style and panache. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations. Today Olivier Creed, “Créateur Parfumeur” and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials. Rose from Bulgaria, Turkey & Morocco; Italian jasmine; Florentine iris; tuberose from India; Haitian vetiver; Bourbon vanilla; Calabrian bergamot and Parma violets. These are just a few of innumerable treasures in the Creed laboratory. They are all ingredients which have been used in haute parfumerie for many centuries, even millenia. Still based in Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional infusion technique which enables Creed to maintain the superior quality and authenticity of its fragrances. The process is intricate and incredibly meticulous but Creed is driven by artistry and perfection. A timeless, modern act of creation: perfume of the past, fragrance of the future.