Creed
Giles Gordon has extensive work experience in marketing and brand management roles. Giles is currently serving as the Chief Marketing Officer at Creed since June 2020. Prior to this, Giles worked as the Marketing Director at Dyson from August 2017 to April 2020, where they led innovative marketing strategies and achieved top position in the market. Giles also served as the Global Brand Director at Kao Corporation for John Frieda haircare from May 2014 to July 2017, overseeing brand strategy, communications, and market entries. Before that, Giles was the UK Marketing Director at Kao Corporation, Beauty division, from November 2010 to April 2014. Giles has also worked with Walgreens Boots Alliance as a Senior Brand Development Manager and with L'Oréal in various roles, including Senior Brand Manager and Brand Manager. Giles began their career as a Graduate at Mars in October 2002.
Giles Gordon has a diverse education history. In 1998, they enrolled at The University of Edinburgh and pursued a Bachelor of Commerce (Honors) degree in Business Studies which they completed in 2002. Following this, they attended CIM | The Chartered Institute of Marketing from 2003 to 2005 and obtained a Post Graduate Diploma in Marketing. Additionally, they received a certification from CIM | The Chartered Institute of Marketing called CIM Dip M in August 2005.
Creed
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Creed has created a legacy of unrivalled scents treasured by perfume connoisseurs and all admirers of quality, style and panache. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations. Today Olivier Creed, “Créateur Parfumeur” and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials. Rose from Bulgaria, Turkey & Morocco; Italian jasmine; Florentine iris; tuberose from India; Haitian vetiver; Bourbon vanilla; Calabrian bergamot and Parma violets. These are just a few of innumerable treasures in the Creed laboratory. They are all ingredients which have been used in haute parfumerie for many centuries, even millenia. Still based in Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional infusion technique which enables Creed to maintain the superior quality and authenticity of its fragrances. The process is intricate and incredibly meticulous but Creed is driven by artistry and perfection. A timeless, modern act of creation: perfume of the past, fragrance of the future.