Ariel Fischer

Ariel Fischer is an accomplished executive with extensive experience in technology and consumer products. Currently serving as Executive Vice President at Cricut since September 2019, Ariel drives growth and engagement through E-Commerce, digital marketing, and subscription products. Prior to Cricut, Ariel was Vice President and General Manager of Consumer Products at Dolby Laboratories, bringing innovations to consumers through various hardware and software. Ariel has also held leadership roles at Logitech, including Senior Director for the Smartphone Accessories Group and Director of Product Management for Ultimate Ears, notably leading the development of the UE BOOM wireless speaker. Earlier career experiences include strategic roles at .digital-strategy, NAGRA, and AT&T Labs Research. Ariel holds a Master's degree in Multimedia Communications Systems from EURECOM and a Master of Science in Communications Systems Engineering from EPFL.