Mélodie Chang

Mélodie Chang 王鹏鹏 is an experienced IT project manager specializing in web and app integration in the EMEA region at Criteo since June 2022. Prior to this role, Mélodie served as an IT & Data Architecture Analyst at Wavestone, where key accomplishments included leading an IS transformation project in the energy sector, redefining IT visions and strategic roadmaps, and managing a strategic IT project portfolio with a budget exceeding 1 billion euros. Mélodie has also worked as a Traffic Acquisition and Affiliate Marketing Project Leader at Rakuten France, where significant sales growth was achieved through user acquisition plans and partnership optimization. Earlier experience includes business development at LOYAL Wines and a customer service role at CHANEL. Mélodie holds an MSc in Big Data & Business Analytics from ESCP Business School and a Bachelor of Business Administration from ESSEC Business School, along with academic exchange experiences at the National University of Singapore and The Hong Kong University of Science and Technology.