Critical Mass
Joseph McGlumphy has a diverse work experience in various roles and companies. Joseph started their career as a Merchandising Intern at Converse in 2013. Following that, they worked at Critical Mass as an Account Coordinator from June 2014 to March 2015, then as an Assistant Account Executive from March 2015 to May 2016, and later as an Account Executive from March 2016 to May 2017. At Critical Mass, they provided daily account support, managed projects, developed social media channel and content plans, and analyzed social media performance data.
In 2018, Joseph joined Mirum Agency as an Account Supervisor for a year, where they were responsible for overseeing accounts. Joseph then returned to Critical Mass in 2019, this time as a Digital Strategist. In this role, they worked directly with clients, provided daily account support, managed projects, and analyzed social media performance data.
In 2019, Joseph joined Weber Shandwick as a Manager, Client Experience Digital. Joseph served as a day-to-day social strategy client lead, managed a full content publishing program, and led proactive and reactive social communication programs for clients like Got Milk?, Kellogg's, and Tracfone Wireless.
Joseph is currently working at Critical Mass as a Senior Account Manager, responsible for managing client work for the agency, managing branding projects, digital/social campaigns, consulting, and web builds. Joseph works closely with assigned clients to push the work to the boundaries of the brand, digital, and social space. Joseph is accountable for all deliverables released to clients and deployed to the market.
Joseph McGlumphy attended Miami University where they pursued a Bachelor's degree in Psychology/Marketing. Joseph also completed their high school education at Upper Arlington High School. In terms of additional certifications, they obtained a Certification in Omni Foundations from Annalect in March 2023. Prior to that, in April 2021, they completed a course on Digital Marketing Strategies: Data, Automation, AI & Analytics at Northwestern University - Kellogg School of Management. In October 2019, they obtained an Advanced Admin certification from Sprinklr. Joseph is also enrolled in Facebook Blueprint and Twitter Flight School, although no specific completion dates are provided for these programs.
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Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation