Critical Mass
Lidia Muratovic has a strong background in project management, with a focus on digital and marketing communications. Lidia is currently working as a Senior Project Manager at Critical Mass, where they began in May 2022. Prior to this, they worked as a Senior Project Manager at CloudRaker from November 2021 to May 2022, where they were responsible for the delivery of all digital executions and client relationship building.
Before joining CloudRaker, Lidia worked at Klick from December 2019 to November 2021 as a Senior Project Manager, where they managed financials, timelines, and client communications for various digital projects. Lidia also worked as a Digital Project Manager at Klick from October 2017 to December 2019, overseeing large-scale projects such as websites, emails, CRM email campaigns, and Veeva ISAs.
Prior to their roles at Klick, Lidia worked as a Project Manager at Brightworks Interactive Marketing from October 2016 to September 2017, where they were responsible for the development of digital and print marketing communications. Lidia also gained experience as a Jr. Project Manager at CPC Healthcare Communications from August 2014 to October 2016, where they managed complex digital and print pharmaceutical advertising campaigns.
Lidia's career began at Research Professionals, where they worked as a Market Research Assistant from September 2012 to August 2014. In this role, they recruited participants for market research studies and maintained project details and communication with participants.
Overall, Lidia Muratovic has gained extensive experience in project management, client relationship building, and delivery of digital and marketing executions throughout their career.
Lidia Muratovic attended Ryerson University from 2008 to 2013, where they obtained a Bachelor of Commerce (B.Com.) degree in Marketing Management. In addition to their formal education, Lidia also earned a certification in Jira Fundamentals Badge from Atlassian in July 2023.
Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation