Critical Mass
Steve Valette has a diverse and extensive work experience in creative leadership roles. Steve started their career at Ion Entertainment as a Designer in 1997 before moving on to CIM Interactive as a Senior Designer in 1998. Steve then joined Critical Mass as a Visual Designer in 1999. Steve worked at Massive Interactive as an Art Director from 2003 to 2007, where they specialized in creating interfaces for technology projects. Steve returned to Critical Mass in 2010 as a Senior Art Director on the AT&T account, leading teams to improve the consumer digital experience. Steve also worked at Deloitte as a Creative Director in 2009 and Freelanced as a Creative Director in 2010. From 2013 to 2016, they led the creative team for the GoDaddy account, focusing on rebuilding their approach around customers. From 2016 to 2021, Steve served as an Associate Creative Director and later as a Creative Director at Critical Mass, leading various projects for clients such as Apple, Sally Beauty, and Kohler. In their most recent role as Group Creative Director at Critical Mass, Steve is responsible for leading teams, shaping creative strategies, and crafting brand identities.
In 2008, Steve Valette attended Yamnuska Mountain School, where they obtained a Certificate in Mountain Skills.
Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation