CRMBonus
Felipe Paranaguá is an experienced executive in the fields of advertising and digital trade, currently serving as VP of Ads (Retail Media) at CRMBonus since July 2025. Previously, Felipe held the role of Director of Sales & Business Development at Mastercard from May 2024 to June 2025, where focus areas included strategic consulting and data analytics. Prior to that, Felipe was Senior Director of Ads & Digital Trade at iFood between February 2021 and November 2023, successfully building the Ads & Digital Trade Business Unit. Felipe's career includes significant positions at Mercado Livre as Director of Ads, where the launch of Mercado Ads occurred, and a robust tenure at Google, leading various monetization and eCommerce initiatives. Felipe began the professional journey at Vivo with various roles focused on sales operations and strategy. Educational qualifications include an MBA from USP and a Bachelor's in Business Administration from FAAP.
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CRMBonus
A CRMBonus é uma plataforma que utiliza dados e inteligência artificial para maximizar as relações de empresas com seus clientes, transformando cada interação em mais geração de valor para todas as partes envolvidas: crescimento para negócios e felicidade para consumidores. Criada em 2018 com o lançamento do Giftback, uma inteligente e eficiente solução de retenção para o varejo, hoje a CRMBonus apoia a empresas de todos os setores e tamanhos a também atrair e engajar clientes com mais duas avenidas de soluções: o Vale Bonus e o CRM Ads. A CRMBonus tem hoje mais de 350 especialistas que se dividem entre São Paulo e Joinville, e já levantou R$ 680 milhões de alguns dos mais respeitados fundos de investimento em venture capital como BOND, Igah, Riverwood, Softbank e Valor Capital Group.