Gwen Hammes

Gwen Hammes serves as Co-CEO at Cro Metrics since January 2025, following a tenure as Managing Director for Chicago & California and Global Client Lead at Ogilvy from September 2021 to January 2025. Previous experience includes membership at Woman Corp from November 2022 to May 2023, and leadership roles at FCB Chicago, where Gwen held the position of SVP, Group Management Director from June 2017 to August 2021. Earlier career highlights include Group Business Director at DDB, managing accounts for major clients such as Fiat Chrysler Automobiles and LifeLock, as well as VP, Account Director positions at both DDB and FCB, overseeing campaigns for Mars and SC Johnson across various markets. Gwen began the advertising career at FCB Chicago, progressing through roles from Assistant Account Executive to Account Executive. Academic background includes a B.A. in Economics and Latin American Studies from the University of Illinois Urbana-Champaign and studies at Universidad Torcuato di Tella in Buenos Aires.