Croma
Debashis Mishra is an experienced marketing professional with extensive expertise in trade and category marketing. Currently serving as Lead Category Marketing Manager at Croma since May 2022, Debashis previously held the role of Category Marketing Manager (MARCOM) at LG Electronics, overseeing marketing initiatives in Odisha, Bihar, Jharkhand, and West Bengal from April 2018 to May 2022. Prior to that, Debashis worked as Regional Trade Marketing Manager at Petronas Lubricants India Pvt Ltd, where responsibilities included channel and shopper promotions and developing trade marketing strategies from February 2016 to April 2018. Earlier roles include Trade Marketing Manager at Allied Blenders & Distillers Pvt. Ltd. and TSM at Diageo, as well as an Account Executive at ITC Limited. Debashis holds an MBA in Marketing from ICFAI and a Bachelor of Science from Utkal University, complemented by training from Harvard ManageMentor.
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Croma
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Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience to shop both in-store and online at www.croma.com and also allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 6000 products across 200 brands with 110+ stores across 68 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their Money’! With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product. Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group