Croma
Pracheta Nihlani is an experienced marketing professional currently serving as a Brand Marketing Associate at Croma since December 2022. Prior to this role, Pracheta worked as a Campaign Manager at Axis Bank from July 2021 to November 2022 and gained valuable experience in research and strategy at Shemaroo Entertainment Ltd. in September 2020. Early career endeavors included a Market Research Internship at Ginger Tree Beach Resort in mid-2020 and a Marketing and Strategy Internship at Jio Creative Labs in the same timeframe. Pracheta also contributed to business development at Joia Do Mar Resort in early 2019. Educational qualifications include a Master of Business Administration from K J Somaiya Institute of Management and a Bachelor of Technology in Information Technology from Fr. Conceicao Rodrigues College of Engineering.
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Croma
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Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience to shop both in-store and online at www.croma.com and also allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 6000 products across 200 brands with 110+ stores across 68 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their Money’! With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product. Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group