Croma
Rohan Ekbote has a diverse work experience in the media and PR industry. Rohan is currently the Head of Media & PR at Croma since September 2023. Prior to that, they worked at Vodafone Idea Limited as a General Manager from October 2020 to August 2023, and as an Assistant General Manager from September 2018 to September 2020. Before joining Vodafone Idea Limited, Rohan held the position of Assistant General Manager Marketing at Idea Cellular Ltd from September 2016 to August 2018. Rohan also worked as a Media Manager at Mahindra & Mahindra from January 2015 to August 2016, and as an Account Controller at Madison Communications from April 2012 to December 2014. Rohan's earlier roles include Group Head - Media Planning at OMD Worldwide from September 2010 to March 2012, and Media Planning Manager at Mudra Communications from July 2008 to August 2010. Rohan started their career as a Sr Executive at Starcom MediaVest Group from April 2006 to July 2008.
Rohan Ekbote has a diverse education history. Rohan completed a postgraduate certificate (PGC) program in Digital Communication and Media/Multimedia at MICA in 2015-2016. Prior to that, they pursued a Master of Business Administration (MBA) degree in Marketing from MET College, Mumbai University from 2008 to 2011. In 2005-2006, Rohan obtained a Postgraduate Diploma (PGD) in Media & Marketing from Xaviers Institute of Communication. Rohan started their higher education by obtaining a Bachelor of Mass Media (BMM) degree in Communication and Media Studies from R D National College in 2002-2005. It is also known that Rohan has pursued a Master's degree in Marketing from Mumbai Educational Trust, MET League of Colleges, however, the specific start and end years are not provided.
Croma
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Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers. Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience to shop both in-store and online at www.croma.com and also allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 6000 products across 200 brands with 110+ stores across 68 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their Money’! With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product. Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group