• CropX

  • Marcel Van Den Assum

Marcel Van Den Assum

Advisor at CropX

Formerly the CIO of Fonterra, Marcel is AANZ chair, a professional director and an angel investor. He serves on the boards of Flick, Voco, Simplhealth, Yonix, CropX and the Wellington-based angel group AngelHQ. He was an investor in and chair of GreenButton, a successful angel-backed company that was acquired by Microsoft in 2014.

He is a founding investor in Lightning Lab, a member of the GD1 (Global from Day one) investment committee, and he holds a number of advisory board positions with private and public sector entities. Prior to donning his wings, Marcel was CIO of Fonterra and managing principal of Unisys New Zealand.

Location

Wellington, New Zealand

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CropX

CropX is an ag-analytics company that sells cloud-based software which aims to save water and energy.


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Headquarters

Netanya, Israel

Employees

51-200

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