CrossFit
Gordon Lake is an accomplished professional with extensive experience in business development, coaching, and community engagement. Currently serving as a United States Account Representative at CrossFit, LLC, since August 2023, Gordon also owns and operates CrossFit Simpsonville, a prominent fitness facility in downtown Simpsonville, SC, since June 2018. Previous roles include People Success Coach at Eldeco, Inc., and Business Development Manager at Habitat for Humanity of Greenville County, focusing on fostering relationships to support affordable homeownership. Gordon has significant experience in project management and business development from a prior role as Vice President of Business Development at Nexgen Contractors. Additional experience includes serving as a Board Certified Biblical Counselor at Miracle Hill Ministries, and as Next Steps Director at NewSpring Church, where leadership and community outreach were key responsibilities. Gordon holds a Master’s in Public Administration from the University of Missouri-Columbia and a Bachelor of Arts in Criminal Justice from Columbia College.
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CrossFit
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CrossFit is the world’s leading platform to improve health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit also operates the annual CrossFit Open, through which athletes at every level compete worldwide, culminating in the CrossFit Games where top athletes compete for the title of Fittest on Earth™.