CrossFit
Maggie Mullen is a seasoned professional in brand strategy and marketing, currently serving as the Director of Brand Strategy at CrossFit, LLC since June 2021. Prior experience includes roles such as Sr. Brand Marketing Manager and Strategy and Business Development Coordinator at CrossFit. As Co-Founder of The Collective Next Gen at Wasserman, Mullen contributed to creating a network aimed at promoting women in leadership within the sports industry. Mullen's previous experience also encompasses strategic roles at HELIYO Athlete Lab and Leonora Polonsky & Associates, where significant contributions to brand strategy, market research, and client engagement were made. Educational background includes an MBA in Sports Business and Marketing from the University of Oregon and a Bachelor's Degree in Religion from Washington University in St. Louis.
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CrossFit
12 followers
CrossFit is the world’s leading platform to improve health, happiness, and performance. In the 20 years since its founding, CrossFit® has grown from a garage gym in Santa Cruz, California, into the world’s leading health and fitness brand. CrossFit is committed to creating a welcoming and inclusive environment for everyone, and millions of people have already experienced CrossFit’s transformational benefits through workouts in more than 14,000 affiliated gyms across 158 countries. CrossFit also operates the annual CrossFit Open, through which athletes at every level compete worldwide, culminating in the CrossFit Games where top athletes compete for the title of Fittest on Earth™.