CROSSMEDIA USA
Alen Douda is an experienced media planner and buyer currently working at Crossmedia since January 2018, having progressed from an intern to assistant media planner, and now to the full planner and buyer role. Prior to this, Alen served as a digital marketing apprentice at CO•OP, honing skills in SEO, SEM, and Paid Social through extensive workshops. Alen's background also includes experience as an occupational therapy aide at One On One Physical Therapy and as a post-bac research volunteer at the Biomimetic and Cognitive Robotics Laboratory, where contributions included field research and data analysis. Alen holds a Bachelor of Science degree in Psychology from Brooklyn College, completed in 2016.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com