CROSSMEDIA USA
Brianna Odom is an accomplished media professional currently serving as an Assistant Media Planner/Buyer at CROSSMEDIA USA since January 2024. Previously, Brianna held multiple roles including Co-Director of Strategy, Senior Strategist, and Strategist at Capstone Agency from January 2022 to May 2023, contributing to the top-ranked student-run communications firm in the country. Brianna’s experience also includes leadership positions at Delta Gamma from October 2019 to November 2022, where responsibilities encompassed directing committees and new member orientation. Additionally, Brianna worked as a Camp Counselor/Coach at Camp Woodward and served as a Tide Watch Mentor at The University of Alabama, providing support to first-year students. Brianna holds a Master of Arts in Advertising and Public Relations and a Bachelor's degree in Advertising, both from The University of Alabama, complemented by a high school diploma from Minnechaug Regional High School.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com