CROSSMEDIA USA
Emmanuel Orochena is an experienced media professional currently serving as a Media Buyer at CROSSMEDIA USA since January 2024. Previous roles include Freelance Sr. Investor at Horizon Media and Sr. Broadcast Media Buyer at Noble People. Orochena has a diverse background, having worked in various capacities at Source Communications, Spark Foundry, The FORT Group, MediaVest, Deutsch, Spanish Broadcasting System, and Interep, where responsibilities included advising clients on media integration, negotiating schedules, managing local promotions, and developing sales strategies. Orochena's career is marked by a commitment to enhancing advertising effectiveness through strategic media buying and client consultation.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com