CROSSMEDIA USA
Hayley Fox is a seasoned marketing professional with over a decade of experience in the industry, currently serving as Managing Director at CROSSMEDIA USA since September 2013. Fox has held various roles within the company, including Group Director and Account Director, managing significant accounts such as Capital Group and American Funds. Prior experience includes positions as New Business Development Manager and Media Supervisor, overseeing campaigns for brands like Supercuts and GNC. Earlier in the career, Fox gained valuable insights as a Media Planner/Buyer and Assistant Media Planner, working with diverse clients such as Whole Foods Market and Madison Square Garden Entertainment. Educational background includes a Bachelor of Science in Integrated Marketing Communications from Ithaca College, earned in 2013. Additionally, Fox completed internships at CBS Consumer Products, Dinner Dates, Bonfire Agency, and Wainscot Media, further enhancing professional expertise.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com