CROSSMEDIA USA
Jaclyn Tarkin is a Media Planner and Buyer at CROSSMEDIA USA since June 2022, previously holding the position of Assistant Media Planner/Buyer. Prior experience includes a Digital Marketing Intern role at Benjamin Moore & Co., where analytical skills were utilized to create a social commerce playbook and relaunch the company's digital marketplace on Instagram and Pinterest. Jaclyn also served as a Marketing and Social Media Intern at Cycler.io, focusing on social media engagement and lead generation. Early career experiences include internships as a Legal Assistant at Meagher & Meagher, P.C. and as an Administrative Intern at Besselman & Consentino LLP, alongside a role as a Camp Counselor at Camp Kinder Ring. Jaclyn holds a Bachelor of Science degree in Marketing from the University of Delaware and a high school diploma from Yorktown High School.
CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com