CROSSMEDIA USA
Joy C. has extensive experience in digital advertising and programmatic media, currently serving as Programmatic Supervisor at CROSSMEDIA USA since September 2022. Previous roles include Sr. Media Manager at Wunderman Thompson and Associate Director at OMD USA. Joy's expertise encompasses campaign implementation, ad trafficking, and management of digital and print campaigns, with a proven track record in quality control and post-analysis. Additional experience includes positions at Amnet Programmatic Experts, Adform, and various roles focused on digital ad operations. Joy holds a Bachelor's degree in Film/Cinema/Video Studies from UC Santa Barbara and a certification in Teaching English as a Second Language from Trinity College London.
CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com