CROSSMEDIA USA
Katherine Powers has extensive experience in the advertising and retail sectors, serving in various roles at CROSSMEDIA USA since November 2013, including Group Director, Account Director, Media Supervisor, Media Planner/Buyer, Assistant Media Planner/Buyer, and Media Coordinator. Katherine also completed a retail internship at L’Occitane En Provence USA in 2012, where responsibilities included managing daily operations of 170 retail stores and serving as the main contact for departmental projects. Katherine holds a Bachelor of Business Administration in Marketing and Writing from Loyola University Maryland and has studied at Universidad de Alcalá.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com