CROSSMEDIA USA
Kiera Murray is a Senior Data Analyst at CROSSMEDIA USA, where Kiera guides client presentations on data-driven audience segmentation, competitive performance optimizations, and brand health analysis. Kiera also trains analysts on various data analysis and visualization tools. Prior to this, Kiera held positions at Cornell University as a Data Analyst and Operations Assistant, eventually becoming an Operations Coordinator. Kiera graduated from Ithaca College with a Bachelor of Science in Sport Management.
CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com