CROSSMEDIA USA
Martha McSwain is an experienced media professional currently serving as a Media Supervisor and Media Planner at CROSSMEDIA USA since January 2022. Prior to this role, Martha was a Senior Media Planner and Media Planner/Buyer at Luquire from June 2019 to March 2022, where diverse responsibilities included strategic media planning and buying. Earlier experience included roles as a Sports Marketing/PR Intern at Intrepid Marketing Group and a Student PR Intern at TEACCH Autism Program, where Martha developed skills in public relations, social media management, and event promotion. Martha holds a Bachelor of Arts in Media and Journalism/Public Relations and a minor in Cognitive Science from the University of North Carolina at Chapel Hill.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com