CROSSMEDIA USA
Olivia Baronfeld is a skilled media planner and buyer at CROSSMEDIA USA, with experience in managing significant accounts for European Wax Center, Sub-Zero Wolf & Cove, and SiteOne since June 2021. Prior experience includes serving as a marketing intern at Accurate Box Company, where market research was conducted and marketing strategies were adapted, as well as content creation for various platforms. Olivia also interned at Deb Nicholas Events, facilitating event logistics and enhancing online presence, and gained valuable skills in child supervision and activity planning at the Wyckoff Family YMCA and Indian Trail Club. A graduate of the University of Delaware with a Bachelor of Arts in Communication, Olivia also studied abroad in Italy, further enriching professional expertise.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com