CROSSMEDIA USA
Sarah Butts is an experienced media professional with a strong background in paid media management and strategic media planning. Currently serving as a Supervisor at CROSSMEDIA USA since September 2023, Sarah previously held the role of Paid Media Manager at French/West/Vaughan from July 2021 to September 2023, where responsibilities included media planning, negotiation, and client reporting. Prior roles include Senior Media Buyer/Planner at Gelia, Media Director at Target Media USA, and various positions in media buying and marketing. Sarah's foundation in public relations and social media was established through internships and training at notable organizations, complemented by a Bachelor of Science degree in Journalism with a focus on Public Relations from West Virginia University.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com