CROSSMEDIA USA
Taylor McCarthy is a skilled media professional with a strong background in media planning, buying, and social media management. Currently serving as a Supervisor at CROSSMEDIA USA, Taylor has progressed through roles including Media Planner/Buyer and Assistant Media Planner/Buyer since February 2021. Previous experience includes working as a Direct Support Professional at Yedei Chesed, Inc. and Taconic Innovations Inc., where Taylor supported clients with Autism. Additional roles at Ithaca College included marketing positions for campus events and athletics, highlighting expertise in communications and promotional strategies. Taylor holds a Bachelor's degree in Communications Management and Design from Ithaca College, completed in 2020.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com