CROSSMEDIA USA
Toluwalope Okeowo is an experienced Account Director at Crossmedia USA, where tenure began in October 2011. Okeowo's expertise lies in cross-channel media planning and buying across various platforms, including Broadcast/Cable Television, Radio, Print, Digital/Online, Mobile, OOH, and Social Media, with notable clients such as Viacom, Starry Routers, and KIND Healthy Snacks. Previous roles include Account Supervisor and Media Planner/Buyer, with a client roster featuring White Castle and Ventura Foods. Okeowo's foundational experiences include internships at Universal McCann, Conde Nast, PHD Media, and Innovex, which provided a diverse skill set in media planning, marketing, and business development. Okeowo holds a B.S. in Communications and Rhetorical Studies from Syracuse University, obtained in 2011.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com