CROSSMEDIA USA
Zachary Shovar is a skilled Programmatic Planner/Buyer at CROSSMEDIA USA, with extensive experience in programmatic advertising and digital media. Prior roles include Senior Specialist of Programmatic at Empower Media, where significant contributions were made, and Specialist in Programmatic at Tinuiti, where Zachary secured nearly $240k in incremental budget for a YouTube brand awareness campaign and increased media spend by 1900% for an online education client. Zachary also held positions at Bandy Carroll Hellige, ProMedia Group, LLC, eltoro.com, and Louisville Public Media, gaining expertise in campaign management, optimization, and digital advertising across various industries. Zachary holds a Bachelor of Science degree in Marketing from Indiana University Southeast.
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CROSSMEDIA USA
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Welcome to Crossmedia, an independent channel-driven agency delivering communications planning, media services and international account management. We have offices in New York, Philadelphia, Los Angeles, London, Düsseldorf, Hamburg, Bielefeld and Berlin. Our mission is to prove that media can be a differentiator in the communications process. How do we do it? Crossmedia was born out of a passion to establish an agency model that focuses on what media agencies should do: create innovative, participatory connections between brands and people regardless of channel or budget. Crossmedia teams are structured to mirror the way consumers interact with media – fluid, flexible and channel-neutral. We’re not specialists forced together. Rather, we are cross-trained individuals who manage insights, planning, execution and measurement across all channels. Twenty two years after we started, we see a paradigm shift in how media agencies are structured, mirroring the Crossmedia approach. The difference is that we were born this way. For a peek into XM Nation, check us out at www.xmedia.com