Croud
Nisha Patel is a seasoned professional in the digital marketing industry, currently serving as the Director of Croud for the MENA region since April 2022. Previously, Nisha held the position of Head of Xaxis, MENA from February 2018 to January 2021, where oversight included managing the world's largest audience buying platform. Nisha’s career at MEC spanned nearly a decade, where roles included Client Business Director and Group Digital Operations Director, with notable achievements such as leading the integration of Print and Digital teams into a cohesive Display Activation team. Nisha began the professional journey as an Account Executive at MEC in 2007, following the completion of a degree in Political Communications and Media Management from the University of Southampton in 2005.
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Croud
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Croud is a digital marketing agency that provides services including SEO, PPC, content, programmatic, paid social, and analytics. Their unique Croud Control technology platform and network of 1,800+ 'Croudies' mean they automate what slows other agencies down and delivers clients dramatically more impactful, and efficient results. CroudCreate provides an instant creative resource to the media teams - collaborating to produce adaptive creative and bleeding-edge campaigns.Croud uses its proprietary technology to support planning, automation, and execution of digital marketing campaigns and then scales this capability via its unique global network of 2,400 on-demand digital marketing specialists working with a diverse client portfolio including Vans, AXA IM, Virgin Trains, The North Face, Intuit, The AA, Hiscox, and IWG. The company works with over 90 leading companies across the globe to deliver outstanding digital marketing results that drive real business growth.Croud received the Drum Search Awards 2018 - Organic Team of the Year and Best Use of Technology in a Search Campaign and was named Sunday Times Best Small Companies to Work For 2018 & Sunday Times SME Export Track 100.Croud was founded in April 2011 and is headquartered in London, England, UK.