Croud
Xixi You is an experienced professional in digital marketing and communication strategy, currently serving as the APAC Strategy Director at Croud since May 2018, where responsibilities include managing cross-channel Paid Social campaigns for international brands and developing Organic Social strategies tailored to the China and APAC markets. Prior roles include APAC Account Director and Senior Digital Account Manager at Croud, as well as Digital Account Manager and Client Executive at Burson-Marsteller, where tasks involved PR strategy planning, media relations, and crisis management. Xixi's background also includes a marketing role at China Resources and an internship as a Media Analyst at Human Digital. Xixi holds a Master's Degree in Comparative Politics from The London School of Economics and a Bachelor's Degree in Political Science and Government from Nanjing University.
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Croud
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Croud is a digital marketing agency that provides services including SEO, PPC, content, programmatic, paid social, and analytics. Their unique Croud Control technology platform and network of 1,800+ 'Croudies' mean they automate what slows other agencies down and delivers clients dramatically more impactful, and efficient results. CroudCreate provides an instant creative resource to the media teams - collaborating to produce adaptive creative and bleeding-edge campaigns.Croud uses its proprietary technology to support planning, automation, and execution of digital marketing campaigns and then scales this capability via its unique global network of 2,400 on-demand digital marketing specialists working with a diverse client portfolio including Vans, AXA IM, Virgin Trains, The North Face, Intuit, The AA, Hiscox, and IWG. The company works with over 90 leading companies across the globe to deliver outstanding digital marketing results that drive real business growth.Croud received the Drum Search Awards 2018 - Organic Team of the Year and Best Use of Technology in a Search Campaign and was named Sunday Times Best Small Companies to Work For 2018 & Sunday Times SME Export Track 100.Croud was founded in April 2011 and is headquartered in London, England, UK.