Crowd DNA
Lucy Fallon is an accomplished professional in the field of cultural insights, strategy, and trends with extensive experience in account and client management across various sectors. Currently serving as Head of Agency and Commercial Director EMEA at STRAT7 Crowd DNA since January 2022, Lucy leads a large team while focusing on project design and strategic support for clients. Prior roles include Client Director at The Future Laboratory, where Lucy managed strategic relationships, and Group Account Director at Things Unlimited, overseeing all agency output and major FMCG accounts. Additionally, Lucy has held roles in campaign management, PR, and journalism, and holds a 2:1 degree in English Literature from the University of Leeds.
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Crowd DNA
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Culturally charged commercial advantage... Crowd DNA is a cultural insights and strategy consultancy with offices in London, Amsterdam, New York, Singapore, Sydney, Stockholm and Los Angeles. Formed in 2008, operating in 75+ markets, we bring together trends specialists, researchers, data analysts, strategists, writers, designers and film-makers, creating culturally charged commercial advantage for the world's most exciting brands. Part of the STRAT7 group.