Cruise Saudi
Lars Clasen is an accomplished executive in the cruise and maritime industries, currently serving as CEO of Cruise Saudi since February 2022. Clasen also owns Lars Clasen Cruise Consulting, established in December 2017, and previously held the position of Managing Partner at Allegra GbR until July 2019. Notable past roles include Managing Director at The Ritz-Carlton Yacht Collection and Co-Founder & Managing Director at Dolce Cruise Management Ltd., where Clasen contributed to the development of cruise concepts and corporate structures. As a guest lecturer, Clasen has shared expertise in business models and strategic management at prominent institutions including the China Cruise & Yacht Tourism Economic Research Institution and Shanghai Maritime University. Clasen's career began at Deutsche Seereederei GmbH, progressing through key leadership roles at AIDA Cruises and A-ROSA Flussschiff GmbH, with a strong focus on corporate development, strategy, and finance. Clasen holds a Bachelor's degree in Business Administration from the Wirtschaftsakademie Hamburg.
Cruise Saudi
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ABOUT US Cruise Saudi is a 100% Public Investment Fund-owned business based in Jeddah, that was officially launched in 2021 to develop the infrastructure and services required to scale a full-suite cruise market in Saudi Arabia. The company is responsible for the development and operation of cruise berths and terminals as cruise gateways to key Saudi destinations, as well as scaling cruise services, from marketing to Shorex design and coordination and vessel operations. Cruise Saudi works hand in hand with ministries and regulatory authorities to build the offshore and onshore cruise ecosystem, with the aim of positioning Saudi as a premier global cruise destination. Cruise Saudi has completed three successful seasons thus far; welcoming 300,000+ passengers and 7 major international cruise lines; and in the future, aims to attract more cruise lines and 1.3 million cruise passengers to experience Saudi via sea by 2035. VISION Become a world class cruise port and cruise line operator driving the development of destination experiences to build a thriving cruise sector in Saudi. MISSION To Support in the diversification of the Saudi economy and growth of the tourism sector, by becoming the bridge between land and sea, showcasing Saudi culture, heritage and natural wonders via partnerships with global cruise operators while providing best-in-class services, while focusing on innovation and sustainability.