Cruise Saudi
Mashhoor Baeshen is an accomplished executive with extensive experience in commercial and business development across various industries. Currently serving as Executive Director at Cruise Saudi, Baeshen has held multiple leadership roles since December 2020, focusing on stakeholder management and destination development. Previous positions include Director of Business Development at MDLBEAST LLC., and Strategic Delivery Director at the Business Incubators and Accelerators Company, where notable initiatives included creating a Hajj and Umrah solutions bootcamp and partnerships with key stakeholders. Educational qualifications include a Master’s degree in Engineering Entrepreneurship and Innovation from McMaster University and a Bachelor of Science in Industrial Engineering from King AbdulAziz University.
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Cruise Saudi
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ABOUT US Cruise Saudi is a 100% Public Investment Fund-owned business based in Jeddah, that was officially launched in 2021 to develop the infrastructure and services required to scale a full-suite cruise market in Saudi Arabia. The company is responsible for the development and operation of cruise berths and terminals as cruise gateways to key Saudi destinations, as well as scaling cruise services, from marketing to Shorex design and coordination and vessel operations. Cruise Saudi works hand in hand with ministries and regulatory authorities to build the offshore and onshore cruise ecosystem, with the aim of positioning Saudi as a premier global cruise destination. Cruise Saudi has completed three successful seasons thus far; welcoming 300,000+ passengers and 7 major international cruise lines; and in the future, aims to attract more cruise lines and 1.3 million cruise passengers to experience Saudi via sea by 2035. VISION Become a world class cruise port and cruise line operator driving the development of destination experiences to build a thriving cruise sector in Saudi. MISSION To Support in the diversification of the Saudi economy and growth of the tourism sector, by becoming the bridge between land and sea, showcasing Saudi culture, heritage and natural wonders via partnerships with global cruise operators while providing best-in-class services, while focusing on innovation and sustainability.