Yuko Edwards

Senior Director, Games Marketing at Crunchyroll

Yuko Edwards is a seasoned marketing professional with extensive experience in the gaming industry. Currently serving as Senior Director of Games Marketing at Crunchyroll, Yuko has previously held significant roles such as Director of Global Marketing Strategy and Director of Mobile User Acquisition at 2K. Additionally, Yuko contributed to brand partnerships for mobile games at TikTok and worked as a Senior Client Solutions Manager at Facebook. An advisory role at G-Chain complements Yuko's expertise. Yuko holds a Bachelor of Arts in International Relations and Japanese, with double minors in Communications and Global Studies from the University of California, Davis, and graduated from Redwood High School in 2006.

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San Francisco, United States

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Crunchyroll

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Crunchyroll connects anime and manga fans across 200+ countries and territories with the content they love. Best known as a top streaming service delivering AVOD and SVOD content, Crunchyroll also provides experiences to deepen fan engagement through content distribution, social, events, games, consumer products, and manga publishing. Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights. Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store). Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Berlin (AV Visionen) and Chisinau. VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands