Athena

Athena Ma is a seasoned marketing professional with extensive experience in growth and customer relationship management. Currently serving as a Senior CRM Specialist at Crypto.com since April 2022, Athena owns the worldwide end-to-end CRM strategy for over 100 million users, focusing on loyalty programs and revenue-driven campaigns. Previous roles include Marketing Associate at Fidelity International, where Athena defined value propositions and managed branding strategies for Private Bank and Institutions clients, and Digital Marketing & Branding Specialist at TransUnion, leading B2B and B2C marketing strategies. Athena holds a Bachelor's degree in Marketing and Information System from The Hong Kong University of Science and Technology.