Gia Cruz has a diverse and extensive work experience in the field of marketing and media management. Gia started their career in 2001 as a Media Associate at Starcom MediaVest Group. Subsequently, they worked as a Senior Media Planner at NYCA from 2002 to 2006. Gia then joined ViTRO as a Communication Strategist from 2006 to 2007 before transitioning to MeringCarson as a Freelance Media Planner from 2007 to 2009 and later as an Interactive Planner from 2009 to 2013.
In 2011, Gia Cruz became the Director of Interactive at CSB Impact Marketing & Media Management. At the same time, they founded their own company, Cruz Media Consulting, Inc., where they currently hold the role of President.
Gia Cruz attended Purdue University from 1996 to 2000, completing a Bachelor of Arts degree in Communications and Psychology.
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CSBimpact Marketing & Media Management
WHAT WE DO: Through marketing thought leadership, integrated multi-platform media management, strategic business partnerships and actionable performance analytics we help define marketing framework and develop and implement advertising strategies to significantly impact and advance client brand and marketing objectives. Our proprietary Discovery & Roadmap planning process allows us to quickly identify and prioritize the opportunities and objectives that optimize the use of available marketing dollars. OUR EXPERTISE: • Integrated Omnichannel Media Management • Marketing Strategy Development • Leveraging Strategic Partners • Unified Platform Analytics & Insights OUR VALUES • Exceed expectations • Never compromise integrity • Never squander trust • Embrace change • Think beyond the obvious • Lead by example • Nourish a sense of humor • Demonstrate social conscience