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Cindy M. Bach

Product Director at Origence (Formerly CU Direct)

Cindy M. Bach has a diverse work experience that spans over several years. Cindy M. started their career in 1995 at Accenture, where they worked as a Project Controller for almost a decade. Later, they joined Hillphoenix as a Consultant from June 2004 to July 2005. In 2006, they joined Western Corporate FCU as a Senior Business Analyst, where they worked until March 2012. Currently, they are working at CU Direct as a Product Director, a position they started in May 2012.

Cindy M. Bach holds a Bachelor of Science degree in Corporate Finance & Investments from the USC Marshall School of Business. Cindy M. has also obtained a certification as a Certified SAFe® 5 Product Owner/Product Manager from Scaled Agile, Inc. in April 2022.

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Origence (Formerly CU Direct)

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CU Direct helps credit unions, dealers and affinity groups succeed. Credit unions began with the proposition that they could provide everyday people with real lending alternatives.CU Direct built on that proposition. Since 1994, CU Direct’s focus has been helping credit unions succeed at providing a unique brand of lending – excellent,efficient and designed to serve the member.Lending is a constant, but the world is changing. CU Direct helps credit unions deliver the solutions, products and features that meet the demands of today’s members – from leading-edge mobile technology to powerful, configurable lending platforms, analytics and reporting, auto-buying tools, retail lending solutions and more. As the pace of change accelerates, so does their commitment to keeping credit unions competitive with an increasingly comprehensive suite of products designed to help your credit union grow and succeed.


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