cuddle+kind
Sara B. is an accomplished marketing and creative professional with extensive experience in strategic campaign development and brand management. Currently serving as Vice President of Marketing & Creative at cuddle+kind since October 2020, Sara previously held the role of Director of Marketing & Creative. Prior roles include Director of Brand & Integrated Marketing at WE.org, where Sara oversaw comprehensive marketing strategies and multi-channel campaigns, and content creator for the PetraAlexandra Blog, focusing on sustainable fashion. Early career experience includes positions at FedEx Express Canada and Sheridan Production House, highlighting expertise in multimedia content creation and video production. Sara holds a Bachelor of Fine Arts in Film Production from York University and a degree in Media Arts from Sheridan College.
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cuddle+kind
cuddle+kind was created by a family of five on a mission to feed children. Every cuddle+kind doll is lovingly handcrafted by artisans in Peru and gives 10 meals to children in need. 1 doll = 10 meals💕 Through the success of our stylish hand-knit dolls, cuddle+kind has provided over 20 million meals to children in need in 65 countries around the world. We also provide more than 750 artisans in Peru with equitable employment and fair trade income. cuddle+kind is a Canadian company with a global impact and presence. We are expanding our direct-to-consumer channel globally while also scaling our footprint in premium retail locations including Holt Renfrew, Nordstrom, and Harrods. We are honoured that our hand-knit dolls have been featured in Oprah Magazine, Today’s Parent, People, Good Morning America, Magnolia Home, and more. Our dolls have also won the Oppenheim Platinum Award for Best Toy 6 years in a row, every year since we launched. In 2019, the founders of cuddle+kind were the recipients of the Ernst & Young Entrepreneur of The Year award, Special Citation Award, and the EY Social Entrepreneur Award.