CUPRA
Wayne Griffiths has been serving as the CEO of CUPRA since October 2020. Prior to this role, Wayne Griffiths held multiple positions at SEAT, S.A. from September 2016 to March 2025, including CEO, Chairman of the Board of Directors, and Executive Vice-President for Sales and Marketing. Wayne Griffiths also has extensive experience at Audi AG from 1993 to 2016, where responsibilities included Head of Sales for various regions and roles in sales and international marketing. Wayne Griffiths holds an Advanced Management Program degree from IESE Business School and a Bachelor of Arts degree in Joint Honours German and Management Studies from the University of Leeds.
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