Customer Collective
Alexandra Steel is a seasoned marketing professional with extensive experience in client service and strategic marketing roles. Currently serving as Client Service Director at Customer Collective since March 2021, Alexandra focuses on delivering advanced marketing capabilities for ambitious companies. Concurrently, Alexandra holds the position of Client Service Director at The House of Marketing, where expertise in strategic consulting drives sustainable growth for clients. Previous roles include Senior Manager at Averbode Publishers and Marketing Director for brands such as Yves Saint Laurent and Biotherm at L'Oréal, where responsibilities encompassed brand strategy, marketing plan execution, and budget management. Alexandra's educational background includes a Master's degree in Applied Economics from KU Leuven and a Master in Marketing from Vlerick Business School.
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Customer Collective
Customer Collective helps companies to build strong relationships centered around their most important growth asset: their customer. We call it ‘Customer Ownership’. The end customer is at the heart of every activity, including identifying its needs, the creation of products and services to fulfil those needs, building customer experiences and developing relationships through up- and cross selling and tackling the churn. This calls for a unique combination of strategy, digital, technology, data and branding & performance. Customer Collective focuses on five building blocks and therefore joining the forces of The House of Marketing, Upthrust, Dignify, Fightclub, addData, SalesX and Webworks. Unlike other ecosystems existing on the European market, the companies work closely together. For each project they select the best profiles with complementary expertise and skills to have the best possible impact. Customer Collective is powered by Down2Earth Capital and Quanteus Group.
Employees
201-500