CYBEX
Florian O. HOFMANN is currently the Global Head of Brand Finance & Analytics at CYBEX, overseeing the global brand finance team and driving efficiency in decision-making. Prior to this role, Florian worked at adidas as a Senior Manager in brand finance and strategy, and at Horváth & Partners Management Consultants as a Research Associate. Florian also lectures on strategy and strategic sport management at Deutsche Sporthochschule Köln. Florian holds a Ph.D. in Marketing from Deutsche Sporthochschule Köln, a Master of Science in Business Administration from Ulm University, and a Bachelor of Science in Business Administration from Otto-Friedrich-Universität Bamberg.
CYBEX
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Cybex has presence across continental Europe, the United Kingdom and Hong Kong and utilizes a diversified multi-channel distribution network comprising brick-and-mortar retail stores and on-line retailers to distribute its products. As a global brand, Cybex aims to be recognized for its superior child safety features, cutting-edge design,comprehensive functionality and innovative technologies for products including car seats, strollers, and baby carriers.