Cycling UK
Greg Matthews currently serves as the Head of Brand, Marketing and Communications at Cycling UK since January 2025. Prior to this role, Greg held the position of Marketing and Communications Lead at Brainkind from October 2023 to November 2024. Between August 2022 and October 2023, Greg was the Head of Marketing, Digital and Comms at SeeAbility. From August 2021 to August 2022, Greg worked as the Head of Marketing and Communications at Variety, the Children's Charity. Additionally, Greg's experience includes a long tenure at Leonard Cheshire, where roles included Head Of Marketing and Brand and Marketing Manager from November 2011 to July 2020.
This person is not in any teams
Cycling UK
We are Cycling UK. We are the oldest, national cycling charity and have been looking after cyclists since 1878. Throughout the years we've championed a simple belief - that cycling is a wonderful gift that should remain accessible and available to all. Today we remain the nation’s voice for cycling and the strongest force for progressive change. Our vision is of a happier, healthier and cleaner world because more people cycle. We encourage all types of cycling, on and off road. We support you if you already ride, or would like to ride, to work or school, for health, touring, sport and leisure – or just because it’s fun. We’ve been working for cycling for over a century. Nationally and locally, we use our knowledge to influence decision makers, campaign for change and help people discover how cycling can change lives. ■We support individuals and communities. ■We protect cyclists’ interests. ■We campaign to make cycling mainstream and to remove the things that stop people cycling. ■We help people develop the confidence and skills to cycle. ■We promote the benefits of cycling to individuals, to society and to the economy. Cycling UK is a charity, and relies on members, volunteers, grant funders and partners for support. Without them, we would not be able to do our vital work in communities inspiring hundreds of thousands of people across the UK to cycle.