James Scott

Director Of Behaviour Change & Development at Cycling UK

James Scott serves as the Director of Behaviour Change & Development at Cycling UK, where involvement includes innovating and designing interventions to inspire a diverse audience to embrace cycling. With a background as an expert MTB tutor at the World Cycling Centre, contributions were made to coaching materials and instructional programs. Prior experience includes leadership roles at Sustrans, overseeing behavior change initiatives across education and health sectors in London, and promoting cycling among school-aged children. James holds a Master of Science in Behavioral Sciences from the University of Derby.

Location

London, United Kingdom

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Cycling UK

We are Cycling UK. We are the oldest, national cycling charity and have been looking after cyclists since 1878. Throughout the years we've championed a simple belief - that cycling is a wonderful gift that should remain accessible and available to all. Today we remain the nation’s voice for cycling and the strongest force for progressive change. Our vision is of a happier, healthier and cleaner world because more people cycle. We encourage all types of cycling, on and off road. We support you if you already ride, or would like to ride, to work or school, for health, touring, sport and leisure – or just because it’s fun. We’ve been working for cycling for over a century. Nationally and locally, we use our knowledge to influence decision makers, campaign for change and help people discover how cycling can change lives. ■We support individuals and communities. ■We protect cyclists’ interests. ■We campaign to make cycling mainstream and to remove the things that stop people cycling. ■We help people develop the confidence and skills to cycle. ■We promote the benefits of cycling to individuals, to society and to the economy. Cycling UK is a charity, and relies on members, volunteers, grant funders and partners for support. Without them, we would not be able to do our vital work in communities inspiring hundreds of thousands of people across the UK to cycle.


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51-200

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