Emilie Jirsch

Chief Marketing Officer at Dabble

Emilie Jirsch has a diverse work experience spanning over several years. Emilie is currently working as the Chief Marketing Officer at Dabble, a role they began in September 2022. Before this, Emilie held the position of Head Of Sport Marketing at Stan. from July 2021 to September 2022.

Earlier in their career, Emilie served as the Head of Marketing at Rugby Australia from January 2020 to July 2021. Their responsibilities included creating and implementing strategic marketing plans, driving ticket sales, increasing participation and viewership, and managing a team of marketing professionals.

Prior to their role at Rugby Australia, Emilie worked at TEG Live Pty Ltd as the Head of Marketing from August 2017 to January 2020. Here, they led the marketing team in promoting various live events and ensuring ticket sales targets were met.

Emilie also gained valuable experience at Sportsbet, where they served as the Digital and Social Media Manager from September 2014 to August 2017. Emilie was responsible for managing digital media across different platforms and working on special innovation projects.

Before their time at Sportsbet, Emilie worked at William Hill as a Media Manager and Digital Marketing Specialist from January 2011 to August 2014. Their role involved planning and managing offline media campaigns and collaborating with brand teams to deliver value through the offline media strategy.

Emilie's earlier experiences include working as a Direct Sales Executive at Macquarie Radio Network from October 2009 to December 2010 and as an Event Manager at Splash Entertainment in 2005.

With a strong background in marketing and media, Emilie Jirsch has proven herself in various leadership roles and has successfully executed strategic marketing plans throughout their career.

Emilie Jirsch attended Wenona Girls School from 1997 to 2004, where they completed their Higher School Certificate in subjects such as Business Studies, French, English, and Mathematics. Later on, they pursued a Bachelor of Arts degree in Media and Writing from Southern Cross University, which they completed from 2007 to 2009. Emilie then went on to obtain a Masters of Business Administration degree with a specialization in Marketing from Southern Cross University, which they completed from 2009 to 2012. In 2014, they also obtained a Diploma of Online Marketing from Shaw Academy.

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Dabble

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Dabble is a global online gaming business formed in 2020 and embracing the scale-up journey. Our aim is to pioneer the next generation of real-money sports wagering through immersive, community-based experiences. Our core philosophy “Share The Experience” reflects our commitment to fostering community and celebration - not just within the app, but also in our workplace. Dabble is currently operational in 2 markets: AUSTRALIA We are a sportsbook licensed by the NTRC and have been taking bets since July 2021. Our local office hubs are in Darwin, Melbourne, Brisbane, Albury, Sydney and Adelaide. We believe in supporting remote-first work, though in the spirit of our community encourage our teams to take advantage of our national network of office hubs. UNITED STATES In October 2023, Dabble launched an innovative Daily Fantasy Sports app in the United States. Unlike traditional DFS apps, Dabble combines social media elements with daily fantasy, offering a newsfeed similar to Instagram or Twitter, where users can follow other people and copy their entries with ease. The Dabble US office is based in Austin, TX, while being supported by the wider remote-first team across the US. Culture at Dabble: - Dress for your day so you can focus on what matters - We’re a genuine, like-minded team of visionaries. We welcome ideas big and small! - Non-rostered employees enjoy scheduled focus time to encourage deep thought - Our annual convention, DabbleCon, brings us all together to celebrate our successes and plan continued evolution over the coming year If you’ve made it this far and you think you might like to join our team, please email your CV through to either careers@dabble.com.au (Australia) or careers@dabble.com (US). We’re always on the lookout for exceptional talent in every department!


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Headquarters

Darwin, Australia

Employees

51-200

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