Simon Reyes Yunis

Simon Reyes Yunis is a seasoned financial professional with extensive experience in financial planning and analysis, particularly within Latin American markets. Currently serving as the Financial Planning and Analysis Manager at Dafiti Group LATAM since December 2018, Simon oversees business plans, forecasts, and optimization projects. Previous roles include leading financial performance initiatives at Dafiti and serving as Financial Manager at Zientte, where successful strategies led to significant gross margin improvement. With a strong foundation in finance, supported by an MBA from INALDE Business School and advanced finance studies at Universidad EAFIT, Simon has consistently delivered results, such as reducing logistics expenses and enhancing resource management across various organizations.