Julia Smith

Julia Smith serves as the Head of Paid & Earned Media for the UK & Ireland at Danone since February 2022, having previously held roles such as Global Strategy Director at Mindshare, where responsibilities included leading strategy for Unilever's Food category. Past experience encompasses positions like Strategy Director at OMD UK, where media strategy for McDonald's UK was developed, and Business Director at Starcom, focusing on major clients such as Samsung, Visa, and Merck. Julia's career also includes significant roles in planning and strategy for Procter & Gamble and various other high-profile brands across multiple agencies. Julia holds a Bachelor of Business degree in Advertising and Marketing from Manukau Institute of Technology.