Dantex Group
Chip Cassady has had a successful career spanning over multiple decades in the sales and advertising industry. Chip has held various leadership roles in different organizations, from directing partnerships and business development at Clipper Magazine to being the executive vice president at Dantex Group. Cassady has also served as the national vice president of sales at Mspark and as the chief revenue officer and co-founder at GreenForce/420Tech. Chip played a key role in the growth of Visible Brands as the vice president of sales and business development. Their early career includes roles such as the corporate accounts sales manager at ADVO and general sales manager at Disney/Capital Cities/ABC. In summary, Cassady’s extensive experience in sales, marketing, and business development has enabled him to be successful in driving revenue growth and creating profitable business partnerships.
Chip Cassady attended McKendree University and obtained a Bachelor of Business Administration (B.B.A.) degree in Business Administration and Management, General. It is unknown when they attended this university. Chip also attended Southern Illinois University, Carbondale, but their degree and field of study are unknown. The years of attendance for both universities have not been provided.
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Dantex Group
Dantex Group has its own innovative technology platform, composed of two modules, a powerful interactive 3D front-end and an efficient back-end. The objective of this technology is to obtain the maximum ROI from the different communication actions of the company, both external (marketing, sales, etc.) and internal (candidates, employees, etc.). The platform is agnostic (web based with no needs of plug-ins), multi-language and multi-channel (web, laptop, tablet, intranet, smartphone, etc.). Compared to most communication formats to which we are accustomed (pdfs, powerpoints, etc.), which are two-dimensional and static, all of them very similar to each other and frankly quite boring, projects made with interactive and three-dimensional formats allow structuring the information (videos, photos, catalogs, etc.) of products and services in a more emotional and efficient way, allowing that content to be really intuitive and easily accessible by the user. The objective is to elevate the relationships of companies with their different stakeholders to a higher level, generating projects that are emotional, related to the concept of "story-telling", not just descriptive. Using traditional formats, the understanding of the message fluctuates excessively depending on the explanatory capacity of the sender and the understanding of the receiver. The format does not help at all to the homogeneity of the message, especially companies that have B2B activity and a portfolio of products or services that are complex to explain. Through our platform, this gap is drastically reduced since it allows the location of the different content contextualized three-dimensionally in its activity segment and in its logical application environment. The client can, in a very simple and totally autonomous and independent way, modify corporate logos and colors, internal and / or external content, the description and access to the main chapters, etc.