Jordi Negre

Dantex Group has its own innovative technology platform, composed of two modules, a powerful interactive 3D front-end and an efficient back-end. The objective of this technology is to obtain the maximum ROI from the different communication actions of the company, both external (marketing, sales, etc.) and internal (candidates, employees, etc.). The platform is agnostic (web based with no needs of plug-ins), multi-language and multi-channel (web, laptop, tablet, intranet, smartphone, etc.). Compared to most communication formats to which we are accustomed (pdfs, powerpoints, etc.), which are two-dimensional and static, all of them very similar to each other and frankly quite boring, projects made with interactive and three-dimensional formats allow structuring the information (videos, photos, catalogs, etc.) of products and services in a more emotional and efficient way, allowing that content to be really intuitive and easily accessible by the user. The objective is to elevate the relationships of companies with their different stakeholders to a higher level, generating projects that are emotional, related to the concept of "story-telling", not just descriptive. Using traditional formats, the understanding of the message fluctuates excessively depending on the explanatory capacity of the sender and the understanding of the receiver. The format does not help at all to the homogeneity of the message, especially companies that have B2B activity and a portfolio of products or services that are complex to explain. Through our platform, this gap is drastically reduced since it allows the location of the different content contextualized three-dimensionally in its activity segment and in its logical application environment. The client can, in a very simple and totally autonomous and independent way, modify corporate logos and colors, internal and / or external content, the description and access to the main chapters, etc.